Anna Gedda on H&M's Sustainability Goals & Challenges

Episode of: WARDROBE CRISIS with Clare Press

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Jul 12, 201831m | se2 : e48
Anna Gedda on H&M's Sustainability Goals & Challenges
Jul 12 '1831m | se2e48
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Can fast fashion ever be sustainable? Will circularity funadamentally change things? Or is it, practically speaking, too far off? How about supply chain transparency, collaboration and pumping resources into textile innovation? Is all this eclipsed by the shadow of overproduction?

Swedish giant H&M is the second biggest clothing company in the world (the first is Zara.) The H&M Group comprises the H&M brand, but also COS, & Other Stories, jeans brand Cheap Monday, hyper-transparent newcomer Arket and a couple of others.

Clare caught up with Anna Gedda, Head of Sustainability at the H&M Group since 2015, at the Copenhagen Fashion Summit to ask about the company’s approach to sustainability across its brands. 

Follow Clare on Instagram and Twitter @mrspress

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