S2E05 (Archive) - Buy Less: How Some Companies Profit By Asking You to Spend Less

Episode of: Under the Influence from CBC Radio

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Jan 28, 201926m | se2 : e5
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S2E05 (Archive) - Buy Less: How Some Companies Profit By Asking You to Spend Less
Jan 2826m | se2e5
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From the Digital Box Set: This week, we look at the companies that actually profit by asking you to BUY LESS. We'll explore a burger company that asks its customers to eat less beef, a printing company helps you print less, why Gillette has suddenly started encouraging men to change blades less often, and why a clothing company insists that you buy less of their apparel. It's a completely counter-intuitive marketing strategy, but each of these companies is doing more business than ever. This is an archived episode that aired originally on February 2, 2013.

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