In this session of The Option Alpha Podcast I'm going to change the way you think about buying stock forever. Because just buying shares isn't effective anymore and with the help of options you can both increase your probability of success and reduce risk (and net cost basis). But first I'll need your help with my "Financial Planner Challenge." If we are going to change the way people invest we have to educate the so-called market experts because I guarantee that 99% of financial planners have no clue how to use options to increase returns and reduce risk for their clients. Plus, I'll show you a current example using NFLX with hard numbers of how you could reduce the cost of buying stock by 1.5% each month and still keep an 11% upside potential. Sound awesome? Let's go. . .