Consumers are likely to be the beneficiaries of a new streaming war between Netflix and Disney. Shares in Disney have reached a record high after the company announced an aggressive plan to take on Netflix. The service aims to draw in subscribers by running at a loss in its early years. JMI Wealth director Andrew Kelleher told Mike Yardley consumers will get access to a huge library of ad-free HD content, for half the cost of a standard Netflix subscription. "The service will be popular with consumers, but may not be profitable for Disney. Even Disney themselves admit it's hard to be profitable in the extremely crowded and competitive streaming market. Kelleher says the service includes Pixar, Stars Wars, Marvel, National Geographic, and more than seven-thousand TV episodes. Disney has earned more than $35 billion at the Box Office for movies produced over the last 12 years.