Mike Weinberg and Jeff look at the truth about sales. Experienced sales people know that sales is hard work. While there may be new ways to look at sales and even perform the job, there are still fundamentals which cannot be skipped over. While trite phrases like - Buyers are Liars - rhyme. It’s a phrase and philosophy that doesn’t help you build or feel trust with you customer. So what’s the truth? Find out in this episode of The Buyer’s Mind.
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