Jul 5, 201837m
42
#072: The Go-Giver Influencer with Bob Burg
Jul 5 '1837m
Play Episode

Bob Burg, author of The Go-Giver Influencer, talks with Jeff about the difference between influence and manipulation.  Trust is powerful, and once we have it from our customer, do we as sales professionals use it to help our customers or take the opportunity to advance our own agenda? When we see sales as service, then it becomes easy to be an influencer and not a manipulator.


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