Giles is the CMO of What3Words. What3Words is one of the truly visionary companies on the current UK tech scene. They have addressed the world by dividing it into 57 trillion 3x3 squares, each with a three-word label. Already used by Mercedes, the United Nations and the Mongolian postal service to name a few, Giles talks us through the astonishing applications and efficiencies created by a flawless address system. Giles is a master storyteller and thrilled us with tales of the creative ways he is bringing a new address system to the world including a treasure hunt in collaboration with Tomb Raider.