As an ambitious ecommerce business leader, you are constantly on the lookout for ways to get an edge over the competition, right? What if you could avoid some of the most common mistakes that many Amazon sellers make? Imagine how avoiding these mistakes would position your business for unprecedented success! On this episode of The Amazing Seller, you’ll hear from Scott as he reveals the top three mistakes he has observed Amazon sellers making. Don’t miss this great opportunity to learn from Scott unique and seasoned perspective! Have pen and paper ready, you are going to need it!
Depending too much on one channel.
If you’ve been around the TAS community for very long, you know that Scott preaches often about making sure that your brand is not dependent on any one channel for success. The old saying holds true, don’t put all of your eggs in one basket! Scott has seen too many businesses go under due to the fact that they failed to seek out additional channels that would have allowed them to put their brand in a position for long-term success. You can do this, you can start right now by brainstorming different channels to expand your brand too. To hear more about this important topic, make sure to listen to this episode of The Amazing Seller!
Relying too much on one product.
In a similar vein as the issue of depending on just one channel for brand growth, many ecommerce sellers are making the all too common mistake of relying on just one product to do all the heavy lifting. Don’t fall for this same trap! Make sure your business can go the distance by creating a whole suite of products that brings depth and appeal to your brand. Protect yourself from the worse case scenario and keep your brand competitive! You’ll hear more about why it’s so important to expand your brand’s product line when you listen to this informative episode of The Amazing Seller!
Why you need to research marketing.
If Scott could wave his magic wand and make all ecommerce sellers do one thing to improve their business, at the top of that list would be to brush up and become an expert on marketing. Seriously! As the ecommerce industry continues to shift and evolve, the wise and astute business leader will take the initiative to find out how to get their product and their brand in front of as many people as possible. There are so many great ways that sellers like you can use to get begin your education on marketings. Make sure to listen to this episode and check out the resources section at the end of this post!
Do you feel overwhelmed and paralyzed with inaction? Do you feel like there are so many things you need to do to get your business going but you can’t decide on which action to take? You aren’t alone! On this episode of The Amazing Seller, you’ll hear from Scott as he breaks it all down so you can move forward with an actionable step! Let’s face it, moving forward without a clear direction is next to impossible! You know deep down, at least which direction your brand should start heading in. That’s all you need! Write it out and break it down into smaller, more manageable actions steps! To hear more about this process of breaking things down, make sure to listen to this episode!
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
- [0:03] Scott’s introduction to this episode of the podcast!
- [4:50] Mistake #1: Channel dependence.
- [10:30] You need multiple channels!
- [15:10] Mistake #2: Product dependence.
- [19:20] Mistake #3: Lack of marketing knowledge and efforts.
- [21:30] Get out there and create content. Start with a blog and use social media!
- [25:00] The advantage of using Facebook Ads and other tools to target customers.
- [34:15] Why you should check out and implement the PACE method.
- [36:30] What is the TAS Inner Circle?
- [39:00] Scott recaps the 3 BIG mistakes that successful Amazon sellers make.
- [41:00] Closing thoughts from Scott.