Here is the regular Friday version of The Amazing Seller Podcast - the “Ask Scott” session! This is where you’re able to ask your very own questions about Amazon Private Label sales, online sales in general, and how to do your pay per click, promotions, and more. If you’ve got your own questions about selling on Amazon you can ask Scott directly and possibly be featured on an episode just like this one. You can find out how to ask your question by listening to this episode!
I have an online following and want to promote a private label product through it. Is that a good idea?
One of the listeners to the Amazing Seller is a guy who does his own podcast and has his own online following established already. He wanted to know if there is a way that he could effectively begin selling physical products that he lists on Amazon through his other brand. Scott’s answer to his question was a big, fat, enthusiastic, “YES!” and you can hear why Scott’s so excited about this kind of opportunity by listening to his response.
Can I get a Chinese supplier to customize a product for me in unique ways?
Ordering products from China is one of the most affordable and easy ways to get a private label product brand started. But are you limited to the products the suppliers have on hand? Nope. You can take any product idea - even one you haven’t seen on their platforms - and send them sketches, schematics, etc. and ask if they can build it for you. You’ll go back and forth with the supplier for a while getting the details right, then you’ll have to front some cash to get a prototype made. You can find out what comes next by listening to Scott’s answer to this great question - on this episode.
Is it OK for me to copy the URL of my Amazon product and ask people to go there to buy?
It’s the most natural thing in the world to ask people to buy your product. It’s also natural to make it easy for them to purchase by sending them the direct link to your product on Amazon. But the way Amazon’s algorithm works that’s not always the best idea. Why? It’s because Amazon continually calculates how many purchases of your product happen based on the number of views it receives. So if you send someone directly to the product and they don’t purchase, you could be hurting your product rankings. Find out how it all works out on this episode.
Is it OK for me to try to sell a product where the competition has more than 100 reviews?
A listener has been doing his product research and wants to know if he would be safe to try to enter a product into a market where the competition has over 100 reviews. Scott says it’s OK but more important than the reviews the competition has is what he calls the “depth of market.” What is that and why does it matter? You can find out all the details by listening to this episode of the podcast.
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
- [0:03] Scott’s introduction to the podcast!
- [0:34] Scott’s recording on his birthday to spend time with his family later!
- [5:09] A question to ask yourself right now.
- [7:42] QUESTION ONE: I have an online presence and brand already. I want to combine that with private labeling. Will product suppliers customize products for me?
- [16:05] QUESTION TWO: What links should I use to drive outside traffic to my listing?
- [22:19] QUESTION THREE: I’m having trouble finding a product to start out with that has competition with lower numbers of reviews. Is that OK?
- [27:20] An audio from a listener about the success she is experiencing.