TAS 233 : (Hot Seat) Slow Sales After Running Out Of Stock - Now WHAT?

Episode of: Rock Your Brand Podcast

< Back to Rock Your Brand Podcast
Jul 25, 201647m
243
TAS 233 : (Hot Seat) Slow Sales After Running Out Of Stock - Now WHAT?
Jul 25 '1647m
Play Episode

Every Amazon private label seller is going to face this problem sooner or later: you’ll run out of stock so quickly that you won’t be able to get new products to Amazon in time. There are many ways you can deal with it, but what should you do to ensure that your sales resume at a good pace once you have products back in stock? On this episode Scott and his friend Chris - both experienced Amazon sellers - are looking at a real Amazon product that ran out of stock and is now having trouble resuming the good sales it had before. Both guys have great insights into the issues that are causing problems, on this episode.

Always check the trends surrounding a product’s sales before you launch.

You may not think of your particular product as a seasonal item. But you might be surprised. Scott and Chris always recommend that a key component of your product research phase is to use a tool like Google Trends to research the trends of how your product has sold in the past. On this episode Scott and Chris discover that a product that was selling like crazy and suddenly lost it’s momentum is actually seasonal in nature. It makes a huge difference in how you approach your product sales and sometimes impacts whether you choose to sell that product at all.

Are you making this mistake with your product title?

In an effort to build brand recognition many Amazon sellers place the name of their brand in the title of their product. Both Chris and Scott believe it’s a mistake to do that. Why? Because unless someone is specifically searching for your brand name you won’t get any search juice out of having your brand name in the title - and the title of your product is one of the most important spots you want to have keywords that people may be searching for. On this episode you can learn some additional hacks you can use to optimize your listing for better search accessibility and greater sales.

Do you have the right kind of pictures on your product listing?

Amazon’s terms of service make it clear what type of picture can be used for your primary product photo, but when it comes to your secondary photos there are many things you can do to make them stand out and attract attention. On this episode Scott and Chris analyze a real private label product that is having problems with sales and the images are one of the things they notice. Find out what remedies they recommend and get some ideas for how to improve your own product listing, on this episode.

Look at the product that is selling the most in your niche and imitate what they’re doing.

It only makes sense that if one product in your niche is dominating the sales, you should borrow from what they’re doing. Never use the exact photos they are, but if you can create a photo that is similar in approach or feel, do it. Never completely copy their title or description, but if they are expressing the usefulness of your product in different ways, try to learn from what they are doing. You’ll find some “best practices” from those who are doing it the best - so be sure you take the time to analyze your competition.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this “Hot Seat” episode of the podcast!
  • [1:26] How you can get into Scott’s free workshop.
  • [2:08] Get into the TAS Facebook group.
  • [4:28] The scenario the guys are looking over today.
  • [6:03] Initial thoughts about the out of stock problem and lagging sales.
  • [9:00] Why you want to look at the trends surrounding products before you launch.
  • [10:28] Using Jungle Scout Pro to look at the Amazon search results.
  • [13:50] Looking at average sales to assess true market depth.
  • [14:20] Keyword results: Something that seems to be missing.
  • [17:35] Pictures are a HUGE issue for product sales.
  • [21:20] Potential products to feed sales alongside this product.
  • [23:30] Build out content around the product.
  • [25:15] Great tricks learned from the highest seller in the niche.
  • [27:20] The importance of benefit driven copy and descriptions.
  • [32:40] Should you jack up your price when you’re about to run out of stock?
  • [39:25] Summarizing the assessment of this product.

RESOURCES MENTIONED ON THIS EPISODE

PREVIOUS HOTSEAT EPISODES

 

0:00 / 0:00