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Thread on episode 69: Why You Must Invest in Existing Clients

Discuss this episode of RainToday's Sales Tips & Techniques Podcast

May 19, 2010 18m

Often firms spend a lot time and money wooing perfect strangers to become clients only to stop paying attention to them after the project is complete. But it is through existing clients that firms can generate more business, says Joseph Jaffe, author of Flip the Funnel: How to Use Existing Customers to Gain New Ones. Instead of following the traditional marketing funnel, flip it so that you build on existing client relationships and use those to draw new clients to you.

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May 19, 2010 18m

Often firms spend a lot time and money wooing perfect strangers to become clients only to stop paying attention to them after the project is complete. But it is through existing clients that firms can generate more business, says Joseph Jaffe, author of Flip the Funnel: How to Use Existing Customers to Gain New Ones. Instead of following the traditional marketing funnel, flip it so that you build on existing client relationships and use those to draw new clients to you.

  • This is a placeholder title for an episode

    Jul 20 2020 1h 30m
  • This is a placeholder title for an episode

    Jul 20 2020 1h 30m
  • This is a placeholder title for an episode

    Jul 20 2020 1h 30m

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