Jun 12, 201217m
A Growth Opportunity Most Companies Ignore
Jun 12 '1217m
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Companies are sitting on a tremendous source of untapped growth—their customers. Most focus only on getting customers to buy—and keep buying, but that's only a fraction of the value firms can harvest from them, says Bill Lee, author of The Hidden Wealth of Customers. They can grow significantly more if they can turn customers into advocates—or rock stars—who will market and sell for you.

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