52. Marketing: Tapping into Social Media & Big Data w/ Dr. Abhishek Borah

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May 12, 201932m
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52. Marketing: Tapping into Social Media & Big Data w/ Dr. Abhishek Borah
May 12 '1932m
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Dr. Abhishek Borah is an Assistant Professor at INSEAD (Fontainebleau, France) in Marketing. His research interests include how firms can use social media and big data to create customer value. The blog post for this episode can be found at prof-talks.com.

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