Metro Bank CEO: Creating Fans, Killing Stupid Rules

Episode of: Outside In with Charles Trevail

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Dec 18, 201723m
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Metro Bank CEO: Creating Fans, Killing Stupid Rules
Dec 18 '1723m
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Metro Bank is the U.K.’s first high street retail bank in more than a century. CEO Craig Donaldson, named the ‘Most People-Focused CEO of the Year’ and ‘Most Highly Rated UK CEO’, shares how Metro Bank is creating fans by promising a lot and delivering even more. Listen to this episode to learn: • Tips for any CEO on how to communicate better, be present, and lead a customer-inspired organization • Why fan bases are the result of brand experiences, not advertising and sales targets • The long-term strategic value of nurturing and protecting culture • Why using a common language is so important

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