Ford Motor Company: A New CMO’s First Act

Episode of: Outside In with Charles Trevail

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Apr 9, 201810m
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Ford Motor Company: A New CMO’s First Act
Apr 9 '1810m
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Joy Falotico has been with Ford for 29 years. But she’s been Ford’s new CMO and head of the Lincoln brand for just a few weeks. Joy joins us at the New York International Auto Show, minutes after the unveiling of Lincoln’s new luxury SUV, the Aviator -- and shares how her background with finance and customer service has prepared her for what’s ahead. Listen to this episode to learn: • New technology trends that are reshaping the driving experience • Insights that inform the design of luxury vehicles for Chinese and millennial consumers • The role dealers play in shaping the future of the buying experience

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