JetBlue Airways: David Neeleman

Episode of: How I Built This with Guy Raz

< Back to How I Built This with Guy Raz
Feb 4, 20191h 10m
JetBlue Airways: David Neeleman
Feb 41h 10m
Play Episode

In the mid-90s, David Neeleman wanted to launch a new airline. He had already co-created a regional airline out of Salt Lake City that was acquired by Southwest. And despite his admiration of Southwest's business model, Neeleman felt there was a market for a different kind of budget airline. He envisioned flights to cities other budget airlines avoided and excellent customer service, with high-tech amenities. In 2000, he launched JetBlue and in its first year, the company flew over 1 million people, and cultivated a loyal customer following. Then came the 2007 Valentine's Day ice storm. PLUS in our postscript "How You Built That," how Lisa Dalton turned a relationship mishap into a game-changing braille label that solves a daily problem for blind consumers.


Guy Raz
0:00 / 0:00