Are You Honoring Your Most Interesting Person For Fun & Profit?

Episode of: Hot Shots - Firey Little Rants On Marketing

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Jun 19, 20179m
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Are You Honoring Your Most Interesting Person For Fun & Profit?
Jun 19 '179m
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The Most Interesting Man In The World is an example of an advertising campaign that has been made more successful without being made as interesting--and also serves as a decent study for the small business owner who needs to understand: profit isn't about pleasing a mass of people, but a single-well-defined core customer. 

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