555: What Superconsumers Can Teach You

Episode of: HBR IdeaCast

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Dec 15, 201618m
555
555: What Superconsumers Can Teach You
Dec 15 '1618m
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Eddie Yoon, author of "Superconsumers" and growth strategy expert at The Cambridge Group, explains how companies can find their most passionate customers and use their invaluable insights to improve products and attract new customers.

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