Can Instagram work for manufacturers and B2B?
Isn’t Instagram primarily geared for business-to-consumer and used by young people?
If your business builds products and relies on channels like dealers and distributors to sell your end-goods, is it worthwhile to be on Instagram?
If your business is asking these types of questions, then this post is for you!
I interview Instagram expert and social media consultant Jenn Herman of Jenn’s Trends. In a unique livecast Blab format, I take the position of a skeptic and question Jenn from my starting point of not being able to potential in Instagram for business. Listen in as I play the role of a RV (recreational vehicle) manufacturing exec who is not convinced that Instagram has any value for our business!
More than just a interview on Instagram, this talk is a guide to Instagram for those companies that are product oriented, not direct-to-consumer, and in industries that are not geared to a single person being the “face” of the company. Think of it as a guide to Instagram for practical industries!