Email marketing is still a highly valuable and relevant digital marketing tool in this day and age of social media!
Why is email marketing valuable? People still read email! They deal with the inbox, and they buy from emails. They buy from email marketing more than directly from social media! In fact, the there is a ROI of $44 for every $1 spent on email marketing. Let that sink in. Spend, $1, generate $44 in sales. It has potential if you are doing it right!
To succeed with your email campaign, however, you need to understand that you can’t just send whatever you want whenever you want. There must be intentionality with your emails.