The show invites African celebrities/ influencers who venture beyond what they are famously known for. We find out the motives behind their business ventures, challenges faced and success stories. The show aims to inspire and motivate the young and those who are in their respective industries to stretch their talent(s) further. Being rich and famous isn’t quite enough, there are passion and hunger that keeps one going. In Segment 1, we get to know the celebrity/influencer background- get to know who they are on and off the stage or screen. It gets more interesting in Segment 2 known as ‘The Formula’- Celebrities/Influencers gist the audience on why they went into business, how they did it, how they stay relevant and stay above competitors. In segment 3, celebrities, influencers not only leave words of encouragement and provide the secret to being a groundbreaker in the industry but also fill us in on what other or new grounds they planning to break as an entrepreneur.