MAE305: Becoming a Platform Business: Lessons from the TV Industry

Episode of: AWS re:Invent 2018

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Dec 1, 201856m
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MAE305: Becoming a Platform Business: Lessons from the TV Industry
Dec 1 '1856m
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Join us as we describe the vision and possibilities for platform businesses, including an in-depth look at OpenAP, TV's first open platform for cross-publisher audience targeting. Open platforms are breaking down barriers, enabling companies to connect best-of-breed cloud services to solve problems, respond faster, and create a competitive advantage. The TV industry open platform, built by OpenAP and Accenture, is highly available, with end-to-end security and massive scalability for both advertisers and publishers. By building the application from the ground up and leveraging AWS services, the Accenture team released the product ahead of schedule-only five months from kickoff to launch. This session is brought to you by AWS partner, Accenture.

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