Episode 33. Frederic Lamarche, Founder and Managing Director, ASConsulting. How important is service and customer experience in African aviation?

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Dec 5, 201818m | se1 : e33
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Episode 33. Frederic Lamarche, Founder and Managing Director, ASConsulting. How important is service and customer experience in African aviation?
Dec 5 '1818m | se1e33
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This episode was recorded on location in Rabat, Morocco on the sidelines of the AFRAA 50th AGA.

Frederic and I discuss how there is a need for adaptation when entering or operating in the African market and how customer experience differentiation can make the difference for African airlines, without it costing a fortune.

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