Welcome to Audible Insights, a show brought to you by the Insights Association, the leading voice, resource and network of the marketing research and analytics community. With our host, Paul Kirch, research industry veteran and business leader, and our amazing guest line-up, we'll uncover actionable insights and creative new ideas that you can apply to your own business so you can stand out from the competition. Learn more about our advocacy, Code of Standards, education, certification and the many services we provide to businesses and professionals at insightsassociation.org. And if you want to reach out to Paul Kirch directly, email him at firstname.lastname@example.org. Thank you for tuning in. We hope you have an insightful day!